Todays corporations are keen to invest in promising social network technologies and services. IT departments are being called upon to help their organizations embrace this emerging trend. However, in order to harness the opportunities social networks present, you must first gain a deeper knowledge of social networks, including an understanding of how they work and their inherent power.
Harnessing the Power and Potential of Social Networks examines how social networks are evolving and discusses their power and potential -- things you need to know before you define your corporate social networking strategy. This report takes a comprehensive look at social networks and reviews some of their major applications. It then explores what social networks have to offer IT professionals, enterprises, and entrepreneurs. Finally, it discusses some of the limitations and risks involved with social networks, such as harnessing social networks for advertising.
This report will help you:
- Make use of social networks in your own organization for internal and customer-facing applications
Youll explore 7 key requirements to building and maintaining a powerful social network. Youll gain an overview of related 'social' terms that harness the collective contribution of users, such as social bookmarking, social citations, social computing, and more. And youll learn how to build the infrastructure needed for searching and mining information scattered in social networks.
Plus, youll discover how to avoid online manipulation, misrepresentation, and anonymous sock puppeting in social networks. And youll explore the dark side of social networks, including dangers, risks, and privacy and security issues.
Finally, this report looks at the future of social networks, identifying and discussing several yet-to-be explored trends and potential opportunities. It considers the emergence of A-list, invitation-only social networks and it explores various business and professional social networks, such as Doostang, LinkedIn, SiliconIndia, and others.
Table Of Contents
Chapter 1. Your Guide to Understanding the Evolution, Power, and Potential of Online Social Networks
- What Is Social Networking- Platforms and Tools for Developing Online Social Networks
- The Social Connection in Blogs
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